Wednesday,Oct. 3,07- A seminar was organised in Guru Jambeshwar University, Hisar by its Communication Management and Technology Deptt. on Adverse effects of advertisements. Dr. Rajeev Dixit who is related to the field of Science and Technology and also associated to " PATANJALI YOG PEETH" was the keynote speaker of the seminar. He presented very shocking facts related to advertisements. He told that till year 1990 thanda matlab used to be a lemon squash, coconut water, juices etc. But in 1990-1991 policies were changed,India became globalised and companies like COCA COLA and PEPSI came in to existence and Thanda matlab became coca cola. He told that coca cola is a drink manufactured by one of the America's private limited company. He told that this drink is a mixture of 14 chemicals in water viz. Phosphoric Acid which is also used in the manufacturing of Harpic(Toilet Cleaner), Sodium Glutamate, Potassium Sorbate, Dicalcium Phosphate etc. which are carcinogenic i.e. cancer causing as confirmed from NCL (National Chemical Laboratory), PUNE.The pH of Coca Cola and Pepsi matches to that of Harpic and Phenyl i.e. 2.4. It is highly acidic, even can dissolve tooth (the hardest part of human body which normally can't be destroyed).
He with some of the other scientists experimented it on different breeds of Monkey(who doesn't suffer from any disease normally due to its Rh factor of blood) in CFTRI(Central Food for Technology and Research in India), Mysore. They took normal monkey and injected a bottle of Pepsi in to its body intravenously. This monkey died with in 24 hrs due to cardiac arrest. They also took Pregnant monkey and did her sonography. Her baby was fine. But after injecting the same both of them died and in addition the baby was found to be paralysed. So these drinks can cause Osteoporosis(shedding of bones), Diverticolitis(Intestinal Cancer), Cardiac arrest(heart attack) and many other hazardous and fatal effects on living beings.
He told that there is a drastic change in Indian economy. Till 1991 there was 0 percent sales of Pepsi and Coke and by the year 2007, sales have increased to 7000 crores. Manufacturing cost of one bottle of Coke is 70 paise. Every year 210 crores are being spent on its advertisement and for its reseach and development not even 2 crores are spent. So total of 1 lakh 5 thousand crores is being earned as a profit by America from our country through these drinks which otherwise could have been used for many other purposes. Aamir khan who is the Brand Ambassador of Coke doesn't consume Coke himself by saying"IT IS NOT DRINKABLE".
Dr. Dixit also took example of FAIR and LOVELY "gorepan ki cream" which unbelievably made up of PORK TALLOW whose cost of production is 90 paise for 100 gram and company sells 1 kg for Rs. 1600 which is too costly. Moreover it can't turn dark skin in to the white one as also tested on Buffalo for 4 yrs.
So these things and their advertisements have negative impact on us as well as our country's economy. "हमें 21 इंच के दाईरे में सिमट के नहीं रहना चाहिऐ ". One should not lose his/her rationality while looking at these advertisements. We should boycott using all imported products and start using our own or swadeshi products like milk instead of soap; milk,squashes and juices instead of these beverages;Amla,shikha as a substitute of shampoos and so on......
By doing all this we can make our Developing country INDIA as a Developed one.
